SUCCESS OF MNCs DUE TO AWS

Hey! folks here is a new blog with the stories of the companies which were the startups at sometime but now are the most recognized and big firms of the world. They were so laborious and worked hard to set their place in this challenging and changing market of the world and there are the case studies of some of the top Multi National Companies which at the time of their struggle used Amazon Web Services to sustain their companies respectively.

There are many other aspects to have a successful startups but to have a client approach to the services, without any downtime and at the same time maintaining the budget and cost for all the services at the time when you need to stand your business. At that time AWS provided its services to the users at a very cheap cost and in its wonderful model which is known as Pay as you go model.

Before moving ahead to know about the big known companies let us understand the model first

Actually AWS is a public cloud and it has many of its services free for its customers. At the other aspect it has its some services charged but at a very cheap cost and moreover it charges for its services per hourly. So that user have to pay only for the time the service is running. No other charges are taken by the users which gives the sigh of relief to the customers of AWS Cloud.

The charges which are charged by the AWS Cloud are so cheap that it compresses the budget of the resources as well as save the time at the same time. Moreover the setup is to be done for once and after that all the components or services used in the setup are maintained by the AWS itself..

When it comes to the product itself, AWS currently provides “175 featured services from data centres globally”. The firm operates data centres across the US, Canada, France, Germany, Ireland, the UK, India, Japan, Singapore, South Korea, Sweden and Brazil, as well as one exclusive region for the US Government and two regions for Chinese customers. AWS also operates a large partner network, which is comprised of over 8,000 businesses that can help customers implement and build applications on the platform.

According to Intricately, the top ten AWS users based on EC2 monthly spend are:

1. Netflix: $19 million
2. Twitch: $15 million
3. LinkedIn: $13 million
4. Facebook: $11 million
5. Turner Broadcasting: $10 million
6. BBC: $9 million
7. Baidu: $9 million
8. ESPN: $8 million
9. Adobe: $8 million
10. Twitter: $7 million

Clearly, AWS has achieved some big milestones in recent years. But what other statistics should you know? Figures from Statistics show that AWS currently has a market share of 47.8% in the Infrastructure-as-a-Service sector, along with a share of 25.2% in the Platform-as-a-Service arena.

Now let us see the Case Studies of very Prestigious companies in the world.

1. GE Oil & Gas

The oil and gas division of General Electric has migrated 350+ applications to AWS, cutting the average cost of ownership by over 50%, according to their own estimate. For GE, the migration process is ongoing, with constant review of on-premises applications and services to see which ones are the best candidates for transfer to the cloud.

The ability to monitor the use of cloud-based applications is important to GE’s IT team, since it allows them to accurately gauge expenses and savings, to determine when services should be active (and thus billable), and when they should be turned off.

AWS capacity for handling large amounts of data is important to GE as well. The oil and gas division needs to be able to process enormous volumes of mission-critical automated pipeline inspection data. It is using AWS technology to store and transport the data, and for data analysis and processing, saving time and improving the quality of the results.

2. Apple

When it comes to any aspect of its business, Apple is pretty secretive. But according to a 2019 report by CNBC, it happens to be one of the biggest spenders on AWS services. People familiar with the setup told the American broadcaster that the Cupertino-based firm spends over $30 million per month on Amazon cloud computing services.

The iPhone maker hasn’t confirmed these claims, but with growing demand for internet services such as iCloud and Apple Music, it makes sense that the firm would need a comprehensive cloud solution. CNBC points out that Apple has worked with other cloud providers, including Google and Microsoft, in the past.

3. Kellogg’s

The Kellogg Company, or Kellogg’s, a familiar breakfast-table name, is a company with a long history (founded in 1888), with worldwide operations. For Kellogg’s (as is the case throughout the breakfast-cereal industry), product promotions are all-important.

The Kellogg company had been relying on an on-premises database for modelling marketing campaigns and analyzing promotion and sales data, but the system, which could run no more than a single simulation per day, was no longer able to keep up with the company’s needs.

As a replacement, Kellogg’s chose a SAP promotion planning and simulation application. At the same time, they chose to run the SAP application on AWS, rather than on-premises. The decision to go with AWS was motivated by a number of factors, including speed and overall capacity. (The system handles 16 TB of weekly sales data, with several dozen marketing simulations on a weekly basis). AWS also offered high availability, reduced cost, and flexibility in IT planning. The combination of SAP and AWS (with its support for SAP software) has given Kellogg’s a significant advantage in a very competitive market.

4. Informàtica Feu, SL (iFeu)

Informàtica Feu, SL (iFeu) is a leading Spain-based managed services provider that offers cloud and infrastructure strategies to small and medium-sized businesses. iFeu uses N2WS Backup & Recovery from AWS Marketplace to reduce customer compliance costs by 60 percent while giving them 24x7 secure data access. iFeu procured N2WS through a free trial in AWS Marketplace to quickly and easily service their customers across 100+ AWS accounts from a single console.

“It’s important to be able to have backup of our AWS environment because we have a lot of configurations. And it’s important that we can manage our customer’s environments without touching their data.”

Jordi Pujol

Cloud Architect, iFeu

5. Bank United

Bank United, an American financial services company, embraces cloud computing to provide both consumer and commercial banking services. The company depends on various cloud features, ranging from security tooling to Amazon Machine Images to maintain its agility. However, Bank United needed flexible pricing to sustain its business model and procurement workflow. The ability to engage with independent software vendors, as well as integration with the bank’s accounts payable system, made AWS Marketplace the perfect solution.

“Bank United was looking for more flexible pricing and engagement terms than what was offered via the public marketplace. AWS Marketplace private offers provides a more mature procurement workflow and approval process than the point, click, purchase methodology of the public marketplace.”

Michael Lehmbeck, Cloud Architecture, Bank United

6. Expedia

As cloud and mobile technologies continue to dominate the business landscape, lots of firms are moving away from physical data centres in search for more sustainable and efficient alternatives.

Travel comparison website Expedia is an excellent example, having unveiled plans to move 80% of mission-critical applications to the cloud through AWS. The firm decided to do this after discovering that the main reason for people leaving its website was due to error pages. Expedia wanted customers to get around its websites quickly and without running into any issues.

Using a range of AWS solutions, Expedia claims that it has become more resilient, has the ability to develop new applications faster and can save millions in the process.

“By using AWS, I’m not bound by throughput limitations or CPU capacity. When I think of AWS, freedom is the first word that comes to mind”.

Magesh Chandramouli ,Principal Architect, Expedia

7. Shell

Like many other large businesses operating on a global scale, energy giant Shell has taken steps to protect itself from the rising threat of cyber attacks. In particular, the Netherlands-headquartered firm decided to look at ways it could improve its security information and event management solution.

To stay ahead of cyber criminals, Shell required the ability to run detailed analysis of trends over time and continually spot vulnerabilities through a cyberthreat hunting function. The challenge? Its SIEM solution just didn’t have the capacity to perform these critical functionalities.

Using around 100 EC2 instances and Splunk Enterprise Security applications, the firm has implemented a much more powerful cyber security solution for analyzing real-time and historical data. This means Shell can protect itself from current and emerging cyber threats.

the firm is “finding more than twice as many events that could have resulted in security incidents and breaches”.

Shell Cyber Defense manager Oskar Brink

These were some of the Big Companies I have mentioned above but there are lots of other companies who are using and utilizing the services of AWS Cloud.

Here is some statistical data of the users of AWS Cloud.

AWS wouldn’t be able to achieve such impressive revenues if it weren’t for a growing customer base. AWS claims to serve “millions of customers”, which include “fastest-growing startups, largest enterprise and leading government agencies”. In 2016, ArsTechnica reported that AWS had more than a million users.

Developers are an important demographic for AWS. According to Statistics, 26.6% of software developers used AWS services last year. Meanwhile, 19% of connected devices ran on AWS in 2019.

Thank you!! Hope you learned and enjoyed the reading.